Yes it is. The motorcycle community is a big one and I think it will do alright. I'm not sure what draw there is for non motorcycle people to go. I remember watching a bar rescue that mentioned some statistic about how a large amount of motorcycles out front will make the vast majority of women and many men too intimidated to go in. Then again, there is a large motorcycle riding community here. Lets see but both of them are pretty stinking good at what they do. I think it's a cool concept though.