Jack Daniel's launches line of meat entrees
Source: Business First of Louisville
Wednesday, September 16, 2009, 11:58am EDT
Jack Daniel's Properties Inc., the brand licensing unit of Jack Daniel's Tennessee Whiskey, is launching a line of Jack Daniel's ready-to-eat meat entrees available at grocery and club stores.
The foods, which are being produced by Monticello, Calif.-based Completely Fresh Foods Inc., include baby back ribs, roasted beef brisket, pork loin, barbecue pulled pork and barbecue pulled chicken. They will be made using Jack Daniel's Old No. 7 Tennessee Whiskey.
"With the launch of this premium line of Jack Daniel's ready-to-eat meat entrees, we are furthering the long-established connection between Jack Daniel's Tennessee Whiskey and high-quality American cuisine," David Dorsey, vice president and director for licensing at Louisville-based Brown-Forman Corp., said in a news release.
The entrees were test marketed in September 2008 in Southern California and have been expanded into grocery stores across the country, including Albertsons, Kroger, Supervalu and select Costco locations.
The Jack Daniel Distillery in Lynchburg, Tenn., is owned by Brown-Forman (NYSE: BFB).
