I first heard about SOWF in regards to the BADwater Marathon( only 135 miles from Death Valley to Mt Whitney Portal).. A Seal by the name of Dave Goggins ran it back in 2006 and almost won. He didn't do so well last year( probably due to overtraining). He dug up sponsor money to go to SOWF.
Anyway, if SOWF could get Goggins ,and maybe local Armed Services YMCA together, maybe they could come up w/ an idea for an event to draw in a bunch of civilians to run w/ a bunch of Seals/ other service members, having the BBQ at the finish line.
Here, in San Diego, they have a 6 mile "MUD RUN" on Camp Pendleton every year. It sells out quickly, so much so they have added multiple "mud runs"- This year there are four of them.
Big party scene after the race, a few bands, prizes, beeer and bbq.
Maybe the BBq competitors could contribute food , the competitors in the race- entrance fee, the bystanders and runner's friends/family that just want good bbq- an entrance fee, and/or concession fee based on how many times they "belly up" to the bbq or bar( or make it all inclusive in the entrance fee- that would probably be easier to keep track of).
If the former, the concession fees collected would go to the SOWF- minus possible stipend(s) to recover some of the various costs... Just some ideas